Ningbo's online retail sales rose 10.4 percent year on year to 122.91 billion yuan ($18.9 billion) in the first half of this year, ranking third in East China's Zhejiang province, according to a recent report.
The top three goods sold online from the city from January to June were digital products, clothing, shoes and bags as well as home decorations, with their combined sales accounting for 72.3 percent of the city's total.
Tmall, JD.com and Taobao were the top three most popular local third-party ecommerce platforms. Sales on the three online marketplaces made up 42.7 percent, 39.3 percent and 17.9 percent of the total of monitored platforms respectively.
Over the same period, Ningbo residents' online spending amounted to 83.64 billion yuan, up 3.8 percent year-on-year. This consumption amount was the second highest in the province during the period, the report stated. In June alone, their online consumption reached 23.75 billion yuan, up 50.4 percent year-on-year.
As of the end of last month, the city had 31,000 active online retail shops on monitored third party e
commerce platforms. Among them, 7,452 were run by businesses and 24,000 were individually owned.
Cixi, a county-level city of Ningbo, had 8,881 active online stores, followed by Yinzhou district (6,106) and Haishu district (4,193).
In June, 99.3 percent of the online shops from Ningbo received positive feedback from shoppers on Taobao and Tmall, both of which are run by Alibaba Group.
Xiangshan county was ranked first in the city in terms of the proportion of positive feedback, followed by Ninghai county and Yuyao city, according to the report.